How to Style Your Instagram Account
With well over 300 million users, Instagram has become one of the most popular social media platforms, even surpassing Twitter. For that reason, business owners should take advantage of the large audience they can reach to spread the word about their business. Instagram thrives on creativity, and with a few simple steps, you can create an account that will continue to see a steady rise in it’s followers.
I’m sure by now my loyal readers are tired of hearing me blab on about your niche audience and dream clientele. However, I cannot stress enough how important it is to have a crystal clear vision of just who your target audience is; this is not only crucial for your brand and website, but for your social media presence, too. By distinguishing who exactly you’re trying to reach, you’ll be able to create a better and stronger strategy to help you do just that.
Analyzing where your ideal client shops, what they read, what their hobbies are, etc. will allow you to post content that they’ll find appealing and admirable. In turn, the goal is to produce content that will draw more business to your company by convincing potential clients to contact you and work with you. In order to style an effective Instagram account, you need to keep four main principles in mind:
You should make sure your photos aren’t all over the place. It’s necessary to find a healthy balance between posting life-related photos and business-related photos. Typically, 10% life-related and 90% business-related is a good starting point. More importantly, though, you need to show consistency throughout your entire account. The best way to do this is to have a set style to use for each of your photos by taking the following three principles into consideration.
A majority of the most successful Instagram accounts have made lighting a main priority. By making their photos brighter and lighter with plenty of white space, these accounts have created a large following because their photos stand out in the feed. Typically, these photos are more naturally appealing to a larger group of people. On the other hand, though, there are a number of very successful Instagram accounts who have taken an opposite approach to stand out and reach their target audience; their photos are mostly dark and faded with more dark backgrounds than white ones. Whichever route you decide to take, experiment with photo editing software to create an overall appealing style and make sure it’s one you can use consistently without growing tired of it. Anything too vibrant or different may become annoying or exhausting after a while, but some accounts are able to make this approach work really well. Create a few sample photos and show friends, family, and colleagues to get their general consensus on your chosen style. It’s better to get a negative response now and make necessary tweaks before launching these photos to the Instagram community to then struggle to gain followers.
By content, I am referring to what items or things are actually visible in your photo. Are your photos mostly of people, landscapes, or other tangible items? For each photo, you should decide beforehand what you want included in that picture. Once you have decided on the content, think about angles and perspective. Are you going to shoot the photo straight on, from above, or from below? You can also try zooming in or out to change the overall appearance of your photos. Taking these factors into consideration can help you when deciding on an overall style for your account. Experiment with each photo by taking multiple shots from different angles and perspectives. Sometimes a certain angle may sound like a good idea, but when you look back through your photos you may notice that it didn’t turn out as well as you thought it would. Soon enough you’ll learn which perspectives work the best for you and which are the most appealing for the type of content you’re shooting.
Lastly, once you have your content, play around with the layout. If you have multiple objects in your photo, switch them around and even swap them out for other objects. Sometimes having one or only a few objects and zooming in can make a great photo. However, other times having multiple objects and zooming out may be a better option. Similar to finding the right angles, take multiple shots of different layouts and variations to discover what truly looks the best. It’s ok to off-center your image as well and have some objects cropped or running out of the photo. This actually can make your photos much more appealing because it will provide a “lead in” to the rest of the photo; a common photography principle for effective design, this will allow your eyes to naturally follow anything cut off and be drawn into the rest of the image.
What is your overall Instagram style? Did you have this style from the get go, or have you altered it to create consistency and gain followers?