One of the most common debates in the world of web development is stating what the best platform is. Everyone has their opinions and their reasonings for their decision, but today I am presenting you with five facts as to why you should jump on the WordPress bandwagon.
1. It’s self-hosted.
What does that mean? Simply put, this means that WordPress doesn’t host your website; you have to have a third-party do it for you. For example, you can have a WordPress website hosted by GoDaddy. Why does that matter? When you have a self-hosted website, you don’t have to worry about your platform going down and everyone’s site going down with it. Squarespace, for example, is not self-hosted. Squarespace hosts and runs every Squarespace user’s website. When Squarespace has a problem or goes down, so do all of their sites, and I see this problem pop up on social media all too often. Sure the enthusiasts will have their rebuttals on why something like Squarespace is better, but personally it’s a big deal to me knowing that I have control over my own website and that it will have very little to no issues or downtime.
2. It can help optimize your website.
To be completely honest, search engine optimization is a real pain. It takes a lot of time and effort, and you have to know what you’re doing. However, on WordPress there’s a handy plugin called Yoast SEO that is used by millions. It allows you to set focus keywords, page/post titles, and page/post descriptions; then it tells you the status of your page or post optimization. Yoast SEO takes it even further by giving you tips and pointers on what you can improve to make your page or post rank better, which makes it easy for even those who aren’t tech-savvy to become one step closer to being easily discoverable on search engines.
3. It’s the most widely used platform.
There are over 76 MILLION websites running on WordPress. That’s right…million. With this wide audience comes endless support, options, themes, customizations, and so on and so forth. When you decide to jump on the WordPress bandwagon, you’ll find unlimited resources to guide you from Youtube videos, blogs, and even courses. There are hundreds of thousands of themes and even more plugins to help you make your very own, completely custom website.
4. It’s free.
This is a no brainer…why pay for something average when you can have something great for free? Of course you have to pay for hosting, but the WordPress platform itself is free. Many would probably agree that they would rather spend $4 a month on hosting than $12 a month for a very limited platform like Squarespace (oh, and that doesn’t include business e-mail either).
5. It has no restrictions.
I work exclusively on WordPress largely because it has zero restrictions. If there’s something you want, WordPress has a way to make it happen. You can code websites completely from scratch, download one plugin after another to make your site seamless and flawless, and create a design you’re in love with. A quick side story…a few months ago I enrolled in a free Squarespace trial to play around with it and see what all the hype is about. I’m going to be blunt…I HATED it! I tried to recreate my website and was hit with one obstacle or restriction after another. There’s a limit on everything, including styles, the layouts, etc. With WordPress, I know I can focus on designing my clients’ websites from scratch without worrying about if it’s possible to be developed; I can deliver my clients a one-of-a-kind website that’s tailored exclusively to their business, and that to me is worth more than anything.
WHAT DO YOU THINK?
Do you use WordPress? If so, what are your feelings about it? If you’re thinking about switching, what questions can I answer for you?