Kylie+Co is a team of talented jewelry designers who loves both minimalism and a bold statement. They create chic, simplistic designs to sell in boutique shops around the United Kingdom and were in need of a brand to match their vision and clientele.
Using monochromatic grays mixed with other neutrals and earth tones, we created a moodboard and color palette that set a solid foundation for the rest of the design. Next, we designed a sleek and simplistic logo with contrasting fonts so focus wouldn't be taken away from the jewelry pieces. I then finished off the brand with two fun patterns that incorporated repeating logos - perfect for packaging or for printing on tissue paper. This clean, crisp, neutral-colored brand now provides perfectly-paired contrast to their bright, fun jewelry pieces to really grab shoppers’ attention.