pearl events austin

THE DETAILS

Pearl Events Austin is a large event planning firm based in downtown Austin, Texas. While they typically handle 4-5 weddings in one weekend, they also plan a lot of social and corporate events, so Becky, the owner of the studio, wanted a new website that wasn't too wedding-focused. Additionally, Becky described her ideal clientele as being in the mid-20's to late-30's range, with a love of pretty images. Therefore, vivid imagery was a must for their new site.

Working with their existing logo that featured a seafoam color, I created a color palette that tied in with it flawlessly. Becky wanted clients to see that the firm is hip but also understand they plan high-end events, so we added a hint of luxury in the palette by incorporating a gold metallic. Next I designed a website that focused primarily on vivid imagery. Lots of white space was used as requested so that all attention would be on the firm's gorgeous events. Images also featured cut-outs on the corners to match the logo and add extra character. Now, Pearl Events Austin has a website that immediately convinces potential clients that they're the firm to hire for their next soiree.

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