ruffles & tweed
Ruffles & Tweed is an event planning and design company based out of New York that focuses on weddings. Adrienne, the owner of the company, approached me when she was ready to spruce up her business and create a new style. She wanted a feminine look, but she also wanted one that would appeal to both her brides and her grooms. Additionally, she’s drawn to vintage and modern, so we decided to create something that would be a good balance between old and new. Starting off with the moodboard, we created a vibe that was inspired by mid-century modern styles, and I based her new color palette off of a similar orange Adrienne had in her previous branding that she loved. We added a wooden texture to bring out some masculinity, and balanced it with a whimsical, romantic, handlettered logo. From there, we designed an equally beautiful website focused on vivid imagery and luxurious touches.