Titan Apparel is a fitness company based in New Zealand that strives to provide small CrossFit gyms, personal trainers, and small sports groups access to good quality, cost effective apparel. Richard Purvis, owner of Titan Apparel, served 10 years in the New Zealand army, then branched into the fitness industry after he completed his last tour of duty. Richard asked me to create a new website with an online shop where men and women could conveniently purchase his clothing and products. Using dark and light greens from his existing branding, we incorporated a fresh, appealing design that allows visitors to have an easy shopping experience. In addition to incorporating e-commerce into Titan Apparel’s new website, we made the site informational because Richard also provides fitness training services to individuals and groups.