ruffles + tweed
Ruffles & Tweed is an event planning and design company based out of New York that primarily focuses on weddings. Adrienne, the owner of the company, approached me when she was ready to spruce up her business and create a new style. She wanted a feminine look, but she also wanted one that would appeal to both her brides and her grooms. Additionally, she’s drawn to vintage and modern, so we decided to create something that would be a good balance between old and new.
Starting off with the moodboard, we created a vibe that was inspired by mid-century modern styles, and I based her new color palette off of an orange that Adrienne loved from her previous branding. We then added a bold wooden texture to bring out some masculinity, and balanced it with a whimsical and romantic, yet sleek handlettered logo. From there, we designed an equally beautiful website that incorporated vivid imagery and luxurious touches.
social media design