Titan Apparel is a fitness company based in New Zealand that strives to provide small CrossFit gyms, personal trainers, and small sports groups access to good quality, cost-effective fitness apparel. Richard Purvis, owner of Titan Apparel, served 10 years in the New Zealand army then branched into the fitness industry after he completed his last tour of duty. Richard wanted to create a new website with an online shop where men and women could conveniently purchase his clothing and products.
Using the dark green from his existing branding, I created a fun, bold color palette by adding in a bright green and rounding it out with the basics - black and white. For the website, we designed an appealing, full-width layout that allows visitors to have an easy shopping experience. In addition to focusing on e-commerce functionality for Titan Apparel’s new website, we also made the site informational because Richard provides fitness training services to individuals and groups. Customers and clients can now easily find what they need by browsing Titan Apparel's sleek website.