Turning Your Blog into a Loyal Community
Blogging is all about creating an audience of loyal readers, which is why it’s important to build a community. Your blog will become more interactive, likable, and popular once you’ve established and continue to expand your following. Plus, with all the effort required for blogging, building a community allows you to almost guarantee all of your posts will actually be read and appreciated.
One of the best ways to build a loyal community from your blog is to always be genuine. Write authentically and be yourself. Don’t worry about whether people will like your writing style. The right people for your blog will read your posts, and they’ll be able to feel like they’re really getting to know you while also learning valuable information. When you’re genuine, readers are more likely to feel comfortable and enjoy your content because your writing won’t sound forced, will be a quick and easy read, and will ease their worries about whether or not the information you’re presenting is factual. In turn, these readers will want to keep coming back for more.
Aside from being genuine, clearly defining your niche will ensure you’re targeting the right audience. When you cover specific, relevant topics and establish a writing style that is authentic, engaging, and informative, you’ll start to attract a certain crowd. In both my blogging and my business, it was difficult for me to grasp the concept that setting a specific, narrowed niche would bring in more readers and clients. However, it’s unbelievably true! When you target a small audience, it’s more likely that those readers will tell their friends, colleagues, etc. who are likely your ideal readers. Soon enough, you’ll have a loyal, interactive audience that truly loves your content.
In your posts, use a conversational tone. Notice how I write my posts using “you” and “I”. I write so that when you’re reading, you truly feel as if I’m speaking to you. This writing style is more engaging and makes your readers feel valuable. To engage your readers even more, periodically throughout your post or at the bottom, ask some questions. Encourage your audience to give their opinions and feedback. Lastly, let them know what you expect from them. If you’d like for them to comment or share your post, simply state what you want them to do so it’s obvious, and I bet you’ll be surprised at the results.
If you want to turn your blog into a community, you must allow comments. Comments allow your readers to engage with you and ask questions, give opinions, and make suggestions. Readers who take the time to comment often also take the time to respond to other readers’ comments, and when your readers from your tight-knit niche interact with one another, your blog will seem like more of a community. Your blog will become an informative, supportive outlet that makes your readers feel comfortable so that they keep coming back for more.
Lastly, after all of the effort you have put into your blog and engaging your readers, you need to take the time to give back. Respond to every single comment, whether positive or negative, and remember to always take the high road. Again, be genuine in your responses and put some thought into them; provide insight and advice so they have even more to take away from your post. If your readers take their time to comment, they’ll greatly appreciate a response, especially if it helps them in any way. If you don’t respond, they’re more likely to stop following your blog because they won’t feel valued.
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How did you turn your blog into a loyal community? Let me know in the comments below!