How to Grow Instagram Followers: A HubSpot Marketer Guide

Nov 17, 2018


Welcome to our comprehensive guide on growing your Instagram followers! In this article, we will provide you with valuable insights and strategies that will help you boost your Instagram following, enhance your social media presence, and increase engagement. Whether you are an individual looking to gain a solid Instagram following or a business aiming to expand your reach, our guide will equip you with the knowledge and tools necessary to achieve your goals.

Why Instagram Followers Matter

Instagram has quickly evolved into one of the most popular social media platforms, with over a billion active users worldwide. Having a strong Instagram following is not only a status symbol but also a valuable asset for individuals and businesses alike. Here are a few reasons why growing your Instagram followers is important:

1. Increased Social Proof and Credibility

A large number of Instagram followers not only gives you social proof but also enhances your credibility in the eyes of your audience. People are more likely to trust and engage with accounts that have a significant following. By growing your Instagram followers, you position yourself as an authority or a trusted source in your niche.

2. Expanded Reach and Influence

With a greater number of Instagram followers, your posts have the potential to reach a wider audience. This increased reach opens doors for collaborations, partnerships, and broader opportunities to showcase your talent, product, or service to a larger group of people.

3. Enhanced Engagement and Interaction

A larger Instagram following leads to higher engagement rates. Your followers are more likely to comment, like, and share your posts, which creates a domino effect, attracting even more organic engagement from new users. An engaged audience can provide valuable feedback, generate discussions, and foster loyalty towards your brand or content.

Strategies to Grow Your Instagram Followers

1. Optimize Your Instagram Profile

Your Instagram profile acts as a first impression on potential followers. To attract and retain followers, optimize your profile by:

  • Choosing a clear and recognizable profile picture
  • Writing a concise and engaging bio that accurately represents you or your brand
  • Adding a link to your website or other social media channels
  • Using relevant keywords in your bio to improve discoverability

2. Create Compelling and High-Quality Content

Great content is the foundation of your Instagram strategy. Focus on creating visually appealing and valuable content that resonates with your target audience. Consider the following tips:

  • Post high-resolution photos and videos
  • Use a consistent aesthetic or theme to build brand identity
  • Craft compelling captions that capture attention
  • Experiment with different content formats like carousels, videos, or Stories

3. Engage with Other Instagram Users

Building relationships with other Instagram users can help you gain exposure and attract new followers. Engage with your target audience and fellow creators by:

  • Liking, commenting, and sharing content from others in your niche
  • Responding to comments and direct messages promptly
  • Participating in relevant Instagram communities or hashtags
  • Collaborating with influencers or brands for cross-promotion

4. Use Hashtags Strategically

Hashtags play a crucial role in expanding your reach on Instagram. Follow these best practices when using hashtags:

  • Research and use relevant, industry-specific hashtags
  • Mix popular and less popular hashtags to increase visibility
  • Create a branded hashtag for your business or campaign
  • Monitor trending hashtags to join relevant conversations

5. Consistency and Frequency

Consistently posting high-quality content is key to growing your Instagram followers. Develop a content calendar and aim for a consistent posting frequency that aligns with your audience's expectations. Regularly posting captivating content will keep your existing followers engaged and attract new ones.

6. Leverage Instagram Stories and IGTV

Take advantage of Instagram Stories and IGTV to diversify your content and engage with your audience in different ways. Use Stories to share behind-the-scenes footage, exclusive content, or quick updates, while IGTV allows you to share longer-form videos and tutorials.

7. Analyze and Adapt

Regularly monitor your Instagram analytics to gain insights into your audience's preferences and behaviors. Identify which posts perform well and analyze patterns in engagement. Adapt your content strategy based on these insights to continuously improve and optimize your Instagram growth efforts.


Growing your Instagram followers requires time, effort, and a well-rounded strategy. By following the tips and strategies outlined in this guide, you'll put yourself in a position to attract a larger audience on Instagram. Remember, building a genuine and engaged following takes time, so stay consistent, create valuable content, and interact with your audience to foster growth on this popular social media platform. Start implementing these strategies today and witness the positive impact they have on your Instagram follower count and overall social media presence.

Modern Luxe Creative is committed to helping individuals and businesses excel in their digital marketing efforts. As a Science and Education - Math website, we strive to provide useful and innovative strategies for success. If you have any questions or need further assistance, feel free to reach out to us. Happy growing!