How to Leverage the Power of P.S. in Sales Emails

Mar 16, 2018


Welcome to Modern Luxe Creative's comprehensive guide on leveraging the power of P.S. in sales emails.

The Importance of P.S. in Sales Emails

When it comes to sales emails, the P.S. section is often highly overlooked. Many marketers focus their efforts on crafting compelling subject lines and engaging email content, but fail to realize the potential impact of a well-crafted P.S. statement. The truth is, the P.S. section can be a game-changer in capturing your recipient's attention and driving them towards action.

Key Benefits of Utilizing P.S. in Sales Emails

1. Increased Attention: People naturally gravitate towards the P.S. section of an email. By strategically placing your key message in this section, you can ensure that it receives the attention it deserves.

2. Reinforce Key Message: The P.S. section allows you to reinforce your main message or call-to-action, reminding your recipients of the value proposition you are offering.

3. Drive Action: A well-crafted P.S. statement can create a sense of urgency, prompting your recipients to take immediate action. This can significantly increase conversion rates and drive sales.

Best Practices for Writing Compelling P.S. Statements

1. Keep it Concise

Avoid lengthy P.S. statements that may overwhelm your recipients. Keep it short and impactful to ensure your message is easily digestible.

2. Highlight Key Benefits

Use the P.S. section to emphasize the main benefits your product or service offers. Clearly communicate the value your recipient will gain by taking action.

3. Create a Sense of Urgency

Infuse your P.S. statement with a sense of urgency to prompt immediate action. Limited-time offers, scarcity, or exclusive bonuses can be effective in creating a sense of urgency.

4. Personalize when Possible

Whenever feasible, personalize the P.S. statement to make your recipients feel valued. Incorporate their name or reference their specific needs or pain points to create a stronger connection.

5. Use a Call-to-Action

Make sure to include a clear call-to-action in your P.S. statement. Whether it's directing them to a landing page, encouraging them to reply, or providing a phone number, guide your recipients towards the desired action.

Case Studies: Real-world Examples of Successful P.S. Statements

1. Company XYZ:

"P.S. Limited spots available for our upcoming webinar! Register now to secure your spot and gain exclusive access to our industry experts."

Result: Increased webinar registrations by 30% compared to previous campaigns.

2. Company ABC:

"P.S. Only 24 hours left to take advantage of our special discount. Don't miss out on saving 50% off your first purchase!"

Result: Achieved a 25% increase in sales within the promotional period.


By implementing the strategies outlined above, you can harness the power of P.S. in your sales emails to drive higher conversion rates, increase engagement, and ultimately boost your bottom line. Remember to experiment, test, and refine your approach to find what works best for your audience. Start leveraging the potential of P.S. statements now and watch your sales soar!